Last week, Velveeta debuted the “Veltini” – a new Velveeta brand cocktail that promises to take the classic martini “to a whole new level” with a cheesy twist. The Veltini calls for Velveeta infused vodka, olive brine, vermouth, a Velveeta cheese coated rim, and a garnish of olives and Velveeta shells.
While we won’t be crafting this concoction in our kitchen anytime soon, we applaud the creativity. The Kraft-Heinz owned brand is taking a clever approach to a common dilemma. How do you increase your business exposure in such a saturated market?
It’s no surprise that modern marketing practices rely heavily on creative social media content. After all, an average user spends about 1.8 hours per day scrolling through social media. By creating a unique promotional item that is too wild not to share, Velveeta ensured their brand name would be front and center on every social platform while people expressed their excitement, or more likely, disgust.
To take things a step further, days after the initial launch of the cocktail, Velveeta crafted and sold a DIY Veltini Kit so Velveeta fans could assemble the drink in their own home. Unsurprisingly, the viral excitement of a cheese infused martini caused the $50 kit to sell out in a matter of minutes, and we’re now seeing hundreds of pieces of customer and influencer generated content fill our streams as they review the cocktail from their homes.
So, what can we learn from Velveeta’s Veltini campaign? A uniquely shocking, branded item that your customers are excited to engage with and share can increase your brand exposure and awareness astronomically. We’re not saying you need to invent the next cheese infused martini, but consider utilizing a similarly unique promotional product in your next marketing campaign that your customers will be excited to share.
Need some inspiration? Here are a few of our wacky, buzz-worthy projects:
Velveeta Goes Viral with DIY Veltini Kit
Last week, Velveeta debuted the “Veltini” – a new Velveeta brand cocktail that promises to take the classic martini “to a whole new level” with a cheesy twist. The Veltini calls for Velveeta infused vodka, olive brine, vermouth, a Velveeta cheese coated rim, and a garnish of olives and Velveeta shells.
While we won’t be crafting this concoction in our kitchen anytime soon, we applaud the creativity. The Kraft-Heinz owned brand is taking a clever approach to a common dilemma. How do you increase your business exposure in such a saturated market?
It’s no surprise that modern marketing practices rely heavily on creative social media content. After all, an average user spends about 1.8 hours per day scrolling through social media. By creating a unique promotional item that is too wild not to share, Velveeta ensured their brand name would be front and center on every social platform while people expressed their excitement, or more likely, disgust.
To take things a step further, days after the initial launch of the cocktail, Velveeta crafted and sold a DIY Veltini Kit so Velveeta fans could assemble the drink in their own home. Unsurprisingly, the viral excitement of a cheese infused martini caused the $50 kit to sell out in a matter of minutes, and we’re now seeing hundreds of pieces of customer and influencer generated content fill our streams as they review the cocktail from their homes.
So, what can we learn from Velveeta’s Veltini campaign? A uniquely shocking, branded item that your customers are excited to engage with and share can increase your brand exposure and awareness astronomically. We’re not saying you need to invent the next cheese infused martini, but consider utilizing a similarly unique promotional product in your next marketing campaign that your customers will be excited to share.
Need some inspiration? Here are a few of our wacky, buzz-worthy projects: