The holiday season is just around the corner, and there’s no better time to start planning what branded swag you want to give to your customers. Before we dive into trending gifts here’s a timeline to help you plan your branded merch purchases to help you beat the holiday rush. Thanksgiving is late this year (November 28th) which leaves only 3 full working weeks between Thanksgiving and the Christmas holiday. Most companies are planning to receive their holiday gifts before Thanksgiving to avoid potential delays with the quick holiday turn.
Now that we’ve established a timeline, let’s get to our fresh picks of 2024 trending merch! Whether you’re looking to make a lasting impression or reinforce brand loyalty, this guide provides unique, customizable gifts that will delight your customers. Here’s a curated list of ideas from this year’s hottest trends to help find your perfect gift.
Why Gift Branded Gear?
Deciding on the ideal corporate gift can be difficult. Should you send a treat basket? Or maybe you’re considering sending a digital Starbucks gift card? While digital gift cards are easy, how much do they really progress your brand? According to research conducted by the BPMA, branded swag can significantly build trust and brand awareness:
Branded merch can increase brand awareness by over 96%
Customers who receive branded merch are 75% more likely to buy from you again
Those who receive branded gifts are 80% more likely to recommend you to others
In the age of digital everything, physical products feel more special and have increased staying power and provide a valuable way to humanize your brand and forge lasting client relationships.
Top 9 2024 Corporate Gifting Trends
1. Tech with a Personal Touch
Personalized tech gifts are perfect for clients who value both practicality and style. These items are ideal for daily use and offer great opportunities to showcase your brand (and remember how great the brand recall was for promotional products that sit on customer desks?). According to a recent survey 53% of consumers want the branded swag they receive from corporations to be useful, while 42% said they want their promotional products to have some unique flair. Tech products can check both boxes for your brand.
Wireless Chargers: Keep your customers powered up with branded chargers that fit seamlessly on any desk. New designs allow these sleek chargers to multi-function as a stand.
Bluetooth Speakers: A compact and high-quality gift that can be customized with your company’s logo. This year retro throwbacks are all the rage, check out this trending speaker:
Pop Sockets/Phone Wallets: If your customer group is a more “on the go” group consider a Pop Socket or Phone Wallet that goes wherever they do.
2. Eco-Friendly Products
Sustainability is a growing trend, and showing your brand’s commitment to eco-friendly initiatives can create a positive impact. A new survey identified the top 50 promotional products that customers want to receive, tote bags clocked in at #4 and water bottles came in at #6. That’s right. 2 of the top 10 wanted products fall into the eco-friendly category.
Reusable Water Bottles: Insulated to keep beverages at the perfect temperature, these bottles can carry your brand message in an environmentally conscious way.
Recycled Tote Bags: Made from post-consumer materials, these bags are both stylish and sustainable. Branded bags are especially popular in states where single use plastic bags are banned including California, Colorado, Connecticut, Delaware, Hawaii, Maine, New Jersey, New York, Oregon, Rhode Island, Vermont, and Washington.
Visit HoldenBags.com to browse our wide variety of grocery bags, totes, wine bags, insulated bags, and more. Get a free proof while you’re there to see what your logo looks like on one of our popular bags.
Bamboo Desk Accessories: From phone stands to pens, bamboo items bring a natural (and eco-friendly) touch to any workspace. This is a great way to cross over between eco-friendly/ tech/ an item that provides everyday utility.
3. Delicious Gourmet Gifts
Gourmet gift sets are always a hit, offering a luxurious way to treat clients with delectable indulgences. Gift sets provide the opportunity to give customers a treat with a promotional product that has year-long staying power. Check out our top picks.
Artisanal Hot Chocolate and Coffee Mug: Make a sweet impression with beautifully packaged, custom-branded hot chocolate kits. These provide a cozy holiday treat with branded “on-the-desk” staying power that lasts all year long.
Specialty Coffee & Tea Sets: Perfect for starting the day right, with custom blends and personalized packaging. These sets are a great way to provide a gift for large office groups.
The Ultimate Snack: This turnkey snack kit is the ultimate holiday treat. Brand the tumbler and snack bowl for brand awareness that will stick around long after the snacks are gone.
4. Branded Apparel
Branded apparel never goes out of style. Fashionable branded apparel keeps your brand front and center while offering recipients something stylish and practical. According to a recent survey t-shirts are the #2 most popular product among customers, hoodies are #11, branded hats are #14, and socks are #16. The key takeaway? People love apparel.
Custom Hoodies & Jackets: Perfect for winter, these items can be customized with your brand’s logo. Choose from a variety of stylist new brands.
Branded Caps: Trendy caps with embroidered logos make a stylish addition to any casual outfit. Hats are a great one-size option that make it easy to provide your customers with apparel.
Socks with Personality: Fun, patterned socks branded with your company logo make for a quirky and memorable gift. In case you missed it, Gen Z’s have “canceled” ankle socks, so these over-the-ankle socks can offer a great branding opportunity that pops with younger generations.
5. Wellness & Self-Care Kits
Send a message of care and relaxation with wellness kits that promote health and well-being during the busy holiday season.
Aromatherapy Candle Sets: Customizable and mood-boosting, candles make a serene addition to any workspace.
Yoga Mats: Help your clients unwind and stay fit with branded yoga mats that encourage mindfulness.
Neck and Shoulder Wrap: These wraps can be used in the microwave or the freezer to create a versatile, year-round, relaxation solution.
6. Outdoor & Active Gear
Appeal to the adventurers and outdoor enthusiasts on your client list with rugged, high-quality gear.
Custom Coolers: Ideal for clients who love outdoor activities, these items can be easily branded and are perfect for summer outings.
Branded Throws or Picnic Blankets: Cozy and useful for both outdoor events and indoor relaxation, custom blankets make an impactful gift.
Travel Accessories: Think custom luggage tags, travel mugs, or even duffel bags for clients who are always on the move. This bag has a built-in charger for ultimate versatility.
2024 Custom Branded Holiday Gift Inspo
The holiday season is just around the corner, and there’s no better time to start planning what branded swag you want to give to your customers. Before we dive into trending gifts here’s a timeline to help you plan your branded merch purchases to help you beat the holiday rush. Thanksgiving is late this year (November 28th) which leaves only 3 full working weeks between Thanksgiving and the Christmas holiday. Most companies are planning to receive their holiday gifts before Thanksgiving to avoid potential delays with the quick holiday turn.
Gifting timeline
Now that we’ve established a timeline, let’s get to our fresh picks of 2024 trending merch! Whether you’re looking to make a lasting impression or reinforce brand loyalty, this guide provides unique, customizable gifts that will delight your customers. Here’s a curated list of ideas from this year’s hottest trends to help find your perfect gift.
Why Gift Branded Gear?
Deciding on the ideal corporate gift can be difficult. Should you send a treat basket? Or maybe you’re considering sending a digital Starbucks gift card? While digital gift cards are easy, how much do they really progress your brand? According to research conducted by the BPMA, branded swag can significantly build trust and brand awareness:
84% of those surveyed for this research could recall the brand name of a company featured on promotional products on their desk.
In the age of digital everything, physical products feel more special and have increased staying power and provide a valuable way to humanize your brand and forge lasting client relationships.
Top 9 2024 Corporate Gifting Trends
1. Tech with a Personal Touch
Personalized tech gifts are perfect for clients who value both practicality and style. These items are ideal for daily use and offer great opportunities to showcase your brand (and remember how great the brand recall was for promotional products that sit on customer desks?).
According to a recent survey 53% of consumers want the branded swag they receive from corporations to be useful, while 42% said they want their promotional products to have some unique flair. Tech products can check both boxes for your brand.
Wireless Chargers: Keep your customers powered up with branded chargers that fit seamlessly on any desk. New designs allow these sleek chargers to multi-function as a stand.
Bluetooth Speakers: A compact and high-quality gift that can be customized with your company’s logo. This year retro throwbacks are all the rage, check out this trending speaker:
Pop Sockets/Phone Wallets: If your customer group is a more “on the go” group consider a Pop Socket or Phone Wallet that goes wherever they do.
2. Eco-Friendly Products
Sustainability is a growing trend, and showing your brand’s commitment to eco-friendly initiatives can create a positive impact. A new survey identified the top 50 promotional products that customers want to receive, tote bags clocked in at #4 and water bottles came in at #6. That’s right. 2 of the top 10 wanted products fall into the eco-friendly category.
Reusable Water Bottles: Insulated to keep beverages at the perfect temperature, these bottles can carry your brand message in an environmentally conscious way.
Recycled Tote Bags: Made from post-consumer materials, these bags are both stylish and sustainable. Branded bags are especially popular in states where single use plastic bags are banned including California, Colorado, Connecticut, Delaware, Hawaii, Maine, New Jersey, New York, Oregon, Rhode Island, Vermont, and Washington.
Visit HoldenBags.com to browse our wide variety of grocery bags, totes, wine bags, insulated bags, and more. Get a free proof while you’re there to see what your logo looks like on one of our popular bags.
Bamboo Desk Accessories: From phone stands to pens, bamboo items bring a natural (and eco-friendly) touch to any workspace. This is a great way to cross over between eco-friendly/ tech/ an item that provides everyday utility.
3. Delicious Gourmet Gifts
Gourmet gift sets are always a hit, offering a luxurious way to treat clients with delectable indulgences. Gift sets provide the opportunity to give customers a treat with a promotional product that has year-long staying power. Check out our top picks.
Artisanal Hot Chocolate and Coffee Mug: Make a sweet impression with beautifully packaged, custom-branded hot chocolate kits. These provide a cozy holiday treat with branded “on-the-desk” staying power that lasts all year long.
Specialty Coffee & Tea Sets: Perfect for starting the day right, with custom blends and personalized packaging. These sets are a great way to provide a gift for large office groups.
The Ultimate Snack: This turnkey snack kit is the ultimate holiday treat. Brand the tumbler and snack bowl for brand awareness that will stick around long after the snacks are gone.
4. Branded Apparel
Branded apparel never goes out of style. Fashionable branded apparel keeps your brand front and center while offering recipients something stylish and practical. According to a recent survey t-shirts are the #2 most popular product among customers, hoodies are #11, branded hats are #14, and socks are #16. The key takeaway? People love apparel.
Custom Hoodies & Jackets: Perfect for winter, these items can be customized with your brand’s logo. Choose from a variety of stylist new brands.
Branded Caps: Trendy caps with embroidered logos make a stylish addition to any casual outfit. Hats are a great one-size option that make it easy to provide your customers with apparel.
Socks with Personality: Fun, patterned socks branded with your company logo make for a quirky and memorable gift. In case you missed it, Gen Z’s have “canceled” ankle socks, so these over-the-ankle socks can offer a great branding opportunity that pops with younger generations.
5. Wellness & Self-Care Kits
Send a message of care and relaxation with wellness kits that promote health and well-being during the busy holiday season.
Aromatherapy Candle Sets: Customizable and mood-boosting, candles make a serene addition to any workspace.
Yoga Mats: Help your clients unwind and stay fit with branded yoga mats that encourage mindfulness.
Neck and Shoulder Wrap: These wraps can be used in the microwave or the freezer to create a versatile, year-round, relaxation solution.
6. Outdoor & Active Gear
Appeal to the adventurers and outdoor enthusiasts on your client list with rugged, high-quality gear.
Custom Coolers: Ideal for clients who love outdoor activities, these items can be easily branded and are perfect for summer outings.
Branded Throws or Picnic Blankets: Cozy and useful for both outdoor events and indoor relaxation, custom blankets make an impactful gift.
Travel Accessories: Think custom luggage tags, travel mugs, or even duffel bags for clients who are always on the move. This bag has a built-in charger for ultimate versatility.
7. Desk Essentials & Home Office Accessories
If you’re looking for functional products don’t skip this section. The #1 most popular promotional item according to a recent survey…is pens! Check out our wide variety of pen options for a budget-friendly crowd pleaser.
Whether your customers work from home or an office, desk essentials are always a relevant gift. Consider functional and stylish items that help clients stay organized.
Notebooks: A high-end, customizable journal is perfect for clients who appreciate a classic and professional touch.
Charging Desk Map: Make their workspace your brand space with custom charging mats that are both functional and sleek.
Desk Organizers: From phone stands to cable management systems, branded desk organizers are both thoughtful and practical.
8. Holiday Cheer Décor
Bring a little holiday spirit to your clients’ homes or offices with festive décor that keeps your brand in view.
Customized Ornaments: Add your brand’s logo to holiday ornaments for a seasonal gift that will make an annual appearance.
Branded Stockings: Embroider your logo on a festive stocking.
Custom Gift Wrap: Use a custom gift paper to wrap your corporate gifts for a wow experience.
9. Luxury Goods
Brand high-end branded items such as a TUMI bag to elevate your brand
Are your creative wheels turning? Click here to download Holden’s Holiday Gifting Guide or contact the Holden team for a brainstorm session. Our team is available to discuss your corporate gifting goals and provide you with helpful recommendations.
Happy Holidays! Let’s make this season memorable for your customers.